Bio
Roman Pokhlebaev is a project and operations leader with over 20 years of experience building businesses from the ground up. He holds a degree in Economics and Management.
He began his career at Remstroymontazh, a construction company, where he worked in sales and gained his first experience with clients, negotiations, and deals. He later joined Russkaya Liniya / LiniA, a clothing factory, where he worked in the development department and contributed to brand development and new business lines.
In 2002, Roman founded Apelsin, one of the first specialty coffee shop chains in Chelyabinsk. He built the business from scratch — from the concept and launch of the first location to managing the full chain — and became a regional partner of illycaffè S.p.A. in Russia. He ran the company for 18 years before selling it in 2020.
He then joined Megapolis as HoReCa Development Director, where he launched a cook-and-chill facility for centralized production serving the chain’s restaurants.
In 2018, as Development Director at Marguareis, Roman founded the project and built a production facility for Italian-style dry-cured meat delicacies from scratch. He developed the recipes and the brand, brought in an investor, built the workshop, and secured contracts with national retail chains. The business is operating and profitable.
In 2021–2022, he designed Sillari, an international food production project in Georgia, and prepared it for launch. He developed the product line, brand, workshop layout, equipment concept, and supplier structure, coordinating Italian technologists and Turkish equipment suppliers.
Since 2022, Roman has worked with Ennerts / Fedenergo in the field of energy metering systems. He led the development of two products from idea to working state: a platform for collecting and processing electricity metering data and an energy retail platform. In parallel, he coordinated the creation of an electricity meter — from concept to certification and production launch.
Today, Roman works on his own projects, building hardware and applications, and coordinates the work of various teams across product development, operations, and implementation.
Projects
Building hardware and applications as independent projects, and coordinating the work of various teams.
Emma Service — managed network infrastructure for business: turnkey deployment and maintenance of corporate network infrastructure.
Travel
A few years ago a motorhome joined our family — an Adria Coral named Celentano. The name stuck instantly: he is just like his namesake — slightly aged, fabulously charming, always on springs, and he loves music. The music of every possible landscape and every impossible road.
Since then we have driven him across Spain and Portugal, France and Italy, climbed through Belgium into the Netherlands, crossed the Mediterranean by ferry. My wife and I don’t count kilometres — at some point that stops mattering. What matters is something else entirely: waking up together in the place we liked enough to stay last night. Living — really living — where you always dreamed you would. Feeling what it is like to still be here tomorrow, and on Tuesday (when the market comes); to arrive for two days and stay for two weeks; to sort through memories of every new bay of the Cantabrian Sea and a tiny alley in a Sicilian village. The ocean behind the windshield, fog and vineyards, mountain switchbacks, a quiet village square and big cities — every day our house on wheels collects new impressions that slowly drain the tank of unlived, postponed, unused plans, routes and ideas.
Celentano is more than a motorhome. My engineering lab lives inside him: solar panels and lithium batteries, his own weather station, a movie theater, sensors for everything, and even a little server that never gets bored with us. Half of my current projects were born on the road, out of real everyday travel problems: where to spend the night, how to hide from bad weather, how to survive the heat, will the energy last — and all of that is just the tip of the iceberg in a curious social experiment. But that is another story…
That is probably the whole point: our motorhome journey is not a vacation — it is a way of living simply. Slower, faster, closer to mountains and seas, deserts and forests, closer to the weather, with a map of blank spots instead of a schedule and missed calls. Countries stop being postcards and become roads, markets, campsite neighbours and morning coffee in a new place.
If you meet an Adria Coral with huge solar panels and a good mood on the road — that is probably us. Wave!
Follow Celentano’s journal → the live map of all our journeys, and soon — notes and photos from the road.
Apps
FAQ
Contact
The fastest way to reach me is email: hello@alloroman.com
Hi, I’m Roman Pokhlebaev — I build businesses, products, and systems from the ground up.
This site is my introduction: the menu will take you through where I’ve been and where I’m headed. I’m always open to new opportunities, ideas, and questions — feel free to reach out.